Electric Utility and Regulatory Market Acceptance of an Agent Based Model Product and Service

Wiglaf LLC was retained by Adica Consulting, LLC to conduct primary global market research study and performance evaluation of the Electric Utility and Regulatory Markets. Adica was seeking to identify the current tools used for analytic requirements, and the acceptance level for next generation innovative technology products and services.

Adica Consulting was founded in 2000 as a worldwide provider of strategic analysis software and consulting services for the energy industry. Today, with a strong management team committed to supporting the advancement of next level product and service offerings, Adica is positioned to provide Robust, Accurate, and Relevant insights with advanced analytics developed by Argonne National Laboratory.

The focus of this research effort was to identify the market entry point for agent based analytical services and training by the Electric Utility market. The research study designed, developed, and implemented by Wiglaf in conjunction with Adica Consulting clarified the requirements and acceptance for new analytic technology.

The research sample consisted of 861 members representing Government Regulatory Agencies, Multilateral Development Organizations, Financial Investment Institutions, Integrated Utility Firms, Transmission Operators, Generation Companies, and Energy Marketers. The scope of the study included organizations and firms positioned in North America, Latin America, Europe, Central Asia, Pacific Rim/Eastern Asia, and Africa.

The research objective was to qualify and quantify specific criteria of the market with respect to issues of Segmentation and Target Definition, Buying Committee, Purchasing Drivers, Barriers to Purchase and Adoption, Feature Demands, Value Demands, Ancillary Demands, and Transaction Volume. In addition to a research questionnaire, utility and regulatory officials were interviewed to obtain a better understanding of the regulatory requirements associated with project development and political climate within the organizations.

Based upon careful evaluation of the collected data, Wiglaf’s report provided Adica with mission critical information for use in strategic market planning, and product and service presentation of an agent based tool to utility and regulatory officials.

Although research result details are confidential and proprietary, the study validates that 71% of Government Regulatory Agencies, 73% of Multilateral Development Organizations, 60% of Integrated Utility Firms, 95% of Generations Firms, and 25% of Energy Marketers were most likely to purchase outside analytical services at a high frequency. 96% of the respondents stated that better tools for analyzing strategic decisions and regulatory policy in the electric power industry were very important. 73% of all respondents stated that the typical buying committee ranged from economists, engineers, lawyers, to research strategy planners and policy analysts.

The results confirm that the Electric Utility and Regulatory market seeks innovative analytic tools, and supports Adica’s consulting expertise, training experience, and agent based technology services.

© 2003 Wiglaf LLC