 |
 |
 |
 |
 |
 |
 |
 |
SpeedRead Financial Value Calculator and WebSite
Blue Heron Business Impact Model
_________________________________________
Client: SpeedRead LLC
Challenge: Quantify and communicate the value of the SpeedRead AMR Submetering solution for water usage in apartment complexes. Improve the SpeedRead website and create an inviting reference for distributor referals.
Solution: A financial value calculator and case study were created to communicate the value of SpeedRead’s submetering solution. By asking apartment complex owners to 4 questions to describe their property, the financial value calculator shows the expected lifetime property value increase and one-year’s cash-flow impact. The sample case study guides apartment owners through the business case to clarify the value of water submetering. The financial value calculator and case study were included in a complete website redesign, including content creation, graphic design, and technological implementation.
Results: SpeedRead has a superior tool for communicating their value to clients and developing distributor relationships. New distributors have signed distribution agreements allowing for a larger distribution of SpeedRead’s solution.
Visit www.speedreadtech.com for details.
_________________________________________
Client: Blue Heron Consulting Corporation
Challenge: Quantify and communicate the value of selecting Blue Heron Consulting for Utility Customer Information System (CIS) implementation projects.
Solution: A business impact model was created to communicate the value of Blue Heron’s business and professional services. The business value was demonstrated through delineating the points-of-parity and points-of-differentiation with other industry competitors. A financial model supported and clarified the business value message through calculating the expected savings over the lifetime of a specific customer’s project given four high-level details of the customer’s project.
Results: Blue Heron’s sales and marketing team has a strong tool for communicating their value to clients and developing prospect relationships. Wiglaf continues to provide marketing services to Blue Heron Consulting.
Click here for the full Blue Heron Case Study
_________________________________________
Client: Adica Consulting, LLC
Challenge: Determine
the market entry point, requirements, and positioning for the use of agent
based technology in strategic planning and policy creation for the Electric
Utility and Regulatory markets, and identify the current substitute analytical
models.
Solution: Consult
with the senior management team at Adica to define a strategy leading
to the design, development, and implementation of primary global market
research effort of the Electric Utility and Regulatory markets.
Results: Validation
by the Electric Utility and Regulatory markets of their requirements and
acceptance for innovative analytic tools. The project also confirmed the
frequency and pre-requisites for utilizing outside services to analyze
regulatory changes. Wiglaf continues to provide marketing strategy services
to Adica Consulting.
Click here for the full Adica Case Study
_________________________________________
© 2003 Wiglaf LLC
