ILLINOIS COMPANY LAUNCHES STRATEGIC MARKETING CONSULTANCY

CHICAGO – [May 15, 2002] – Wiglaf LLC, an innovative strategic marketing consultancy firm is pleased to announce the introduction of its services. The company specializes in creating and implementing value driven Sales & Marketing performance tools for fortune, mid-sized, and small firms.

Tim Smith, Ph.D., founding Principal of Wiglaf LLC states, “Business leaders find themselves asking difficult questions, and having to make fundamental decisions that effect the revenue and profit performance of their firms. Management often times must choose between sales budgets versus marketing budgets, conference attendance and direct mail strategies, direct sales or multi-channel distribution, development and management of complex products and services, and human capital inventory. Decision makers struggling with these issues are seeking measurable and analytical methodologies that support the ultimate conclusion. Our purpose is to enable leaders to address their business concerns through an analytical process that results in revenue performance.”

Wiglaf LLC serves senior managers and management teams tasked with revenue and profit responsibilities. With their clients, Wiglaf addresses the implicit and explicit trade-offs of sound sales and market planning. These include the value and outcome of partnership agreements, product lifetime valuation, product and service strategy, marketing communications, and branding.

Wiglaf services create and implement measurement driven sales and marketing initiatives through short-term projects, staff development workshops, and informative and motivational lectures. Wiglaf enables clients to model and measure each revenue-generating engine by way of quantitative methods and tradeoff consequences, based on established models and metrics. Each is committed to deliver top-line sales and marketing tactical processes that effectively and economically result in growth.

The principals of Wiglaf LLC bring tested expertise to each engagement. Consulting teams are composed of professionals with divergent industry know-how in sales and marketing strategy planning. Each member holds an advanced degree in his/her field of specialty. Creativity, Service, Integrity, Respect, Excellence, and Culture adaptability are core values in our teamwork approach to solving quantitative and analytical marketing challenges.

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© 2003 Wiglaf LLC