Bob Cermak

Bob Cermak, Principal of Wiglaf LLC, contributes over 30 years of diversified business experience with fortune, mid-size, and entrepreneurial firms. His management roles included, President, COO, General Manager, Sales and Marketing Management at SCM Corporation, Kraft Chemical Company, Riverside Holding Corporation, Out Source International, Silyx Corporation, and Kalliyan Financial Corporation.

Accomplishments range from holding several product, process, and application patents, strategy re-engineering and business turn-around, to the effective launch of several B2B technology consulting, staff augmentation, and financial service firms.

Mr. Cermak’s experience with product and service P&L qualifies him to assist tech sector, consulting, and manufacturing firms with analytical and tested methods for generating revenue growth. His experience compliments management teams seeking independent, objective, and facilitative approaches to sales and marketing initiatives that are supported by analytical methodologies, strategy planning, and sound training tools for meeting corporate objectives. Mr. Cermak’s considerations for increasing revenue include effective branding, transaction value understanding, human capital alignment, and team building processes.

Bob Cermak earned an MBA in Marketing and Business Law from Northwestern University, Chicago, Illinois. In addition Mr. Cermak holds certifications from the Harvard Business School, Harvard University, Wharton School, University of Pennsylvania, SCM/Harrington Center, Long Island, New York, and the Illinois Institute of Technology, Chicago, Illinois.

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